... on the literature of corporate marketing, and group and corporate identification. Design/methodology/approach Factor analysis was applied to data collected by questionnaire from two independent samples of 200 and 525 respondents, in Slovenia, to test the causal‐path relationship of group and corporate...

... The Netherlands is one of the EU's founding countries, Slovenia just recently entered the EU. Since its independence in 1991 (after the split with Yugoslavia), Slovenia implemented far‐reaching market liberalisation measures to transform its economy, including aligning its political and economic systems...

... and Slovenia were chosen as representative transitional economies – Kazakhstan in the early stages and Slovenia highly advanced. A random sample of adults was surveyed in both countries and in the USA, which served as a control group. Questionnaires were distributed that contained measures of ethnocentricity...

... of market orientation in 205 business to business services companies and 141 consumer services companies in Hungary, Poland and Slovenia. As predicted by the predominantly western marketing literature, those service firms with higher levels of market orientation; were more often found in turbulent, rapidly...

... of relatively enduring organizational policies, practices, and procedures intended to support and reward service‐giving behaviors that create and deliver “service excellence” (Lytle et al., 1998). Nestled between Austria, Italy, Hungary, and Croatia, the small nation of Slovenia enjoys one...