... by entrepreneurial firms competing with leading‐edge technology in international markets. Entrepreneurs High technology International marketing Networks New Zealand Small firms Small‐to medium‐sized enterprises Growth of small and medium‐sized enterprises is recognized as crucial to a nation′s...

... Small‐to medium‐sized enterprises In this section the identified research thrusts impacting on SER will be discussed. Table III identifies articles that have considered marketing as a culture by core marketing issue, research methodology and research objectives. Table IV and Table V show...

... the application of the models. This study supports the application of the models as a means of assessing marketing in small and medium‐sized enterprises, but the findings suggest that the models should be refined in relation to strategy, long‐term planning and the firm′s description of its environment...

... links with North American firms. © MCB UP Limited 1992 Canada Organizational performance Export Free trade International trade Small‐to medium‐sized enterprises USA ...