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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1961–1979.
Published: 14 November 2017
... or directed action). The authors also test for the boundary condition of the role of the photographic style (snapshot, professional and “parody” selfie) on the likelihood to comment on consumer photos. Findings Viewers are more likely to comment on photos displaying action. When these photos are selfies...
