... Publishing Limited Licensed re-use rights only Sustainable development Social responsibility Social change Food consumption Social values Responsible consumption Consumer responsibilisation Consumer well-being Socio-digital platform Sustained engagement Recently, the research community...

... as the study's managerial contributions, are discussed. John C. Mowen can be contacted at: jcmmkt@okstate.edu © Emerald Group Publishing Limited 2010 Product design Personality Consumer behaviour Social values Good product design enhances a brand's economic value and gives...

... is a general phenomenon of aggregated human behaviour, and consequently that advertising cycles should be viewed as a particular case of a general rule rather than a unique occurrence. © Emerald Group Publishing Limited 2006 Advertising Society Social values Fay (1999) used...

... Advertising Culture Social Values USA Keeping Advertising from Going Down in History Unfairly Keeping Advertising from Going Down in History Unfairly by Richard W. Pollay Faculty of Commerce, University of British Columbia History is inevitably only what historians write. Whether complete and valid...