Keywords: Social capital
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2024) 58 (3): 733–755.
Published: 06 December 2023
... and betweenness) and actions to impact key network properties (tie strength, contact diversity) that enable salespeople to efficiently develop social capital and thus to optimally thin crossing points across a selling ecosystem. Originality/value To the best of the authors’ knowledge, this study is the first...
Journal Articles
Journal Articles
European Journal of Marketing (2020) 54 (7): 1731–1760.
Published: 29 May 2020
... through the influence that this climate has on two relational social capital variables, one in the family area (the identification of the family managers with the FF) and the other in the business area (the level of trust between the members [family and non-family] of the top management teams [TMTs...
Journal Articles
European Journal of Marketing (2013) 47 (1-2): 174–197.
Published: 08 February 2013
...Ragnhild Silkoset Purpose This study aims to demonstrate that the investments in social capital do not always pay off. Although an important function of social capital is its potential for influencing co‐located companies' opportunistic behavior, social capital also has a negative side. This study...

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