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1-8 of 8
Keywords: Social change
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Journal Articles
Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (3): 670–691.
Published: 19 December 2025
... behavior Sustainable development Social marketing Behavioral sciences Practice Social change Critical realism Social practice theory Waste sorting Collective housing Household recycling In public policies aimed at improving waste sorting, interventions have primarily focused on changing...
Journal Articles
Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine, Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O'Mahony
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1739–1755.
Published: 12 December 2023
... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Stakeholders Social change Social systems Sustainable development goals Reframing Regenerative peatlands...
Journal Articles
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1681–1690.
Published: 09 October 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable disposal Social purpose organisation e-waste Impact Citizen behaviour Social change In this final step, we developed an action plan whose key aim was to translate the insights gained from...
Journal Articles
A reflection on motivating community action to protect an endangered species using marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2558–2572.
Published: 16 November 2022
...% if no further action is taken. This declaration by the Australian Government was linked to a funding commitment of AU$50m. Behavioural sciences Impact Behaviour modification Social change Endangered species Koalas Plate 1. Dogfest The pilot was a success demonstrating that we could...
Journal Articles
Digital technology-enabled transformative consumer responsibilisation: a case study
Available to PurchaseShalini Parth, Bhupesh Manoharan, Rishikesan Parthiban, Israr Qureshi, Babita Bhatt, Krishanu Rakshit
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2538–2565.
Published: 26 January 2021
... Publishing Limited Licensed re-use rights only Sustainable development Social responsibility Social change Food consumption Social values Responsible consumption Consumer responsibilisation Consumer well-being Socio-digital platform Sustained engagement Recently, the research community...
Journal Articles
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (9): 1376–1398.
Published: 20 September 2013
...Sally Dibb and Marylyn Carrigan; Sally Dibb; Marylyn Carrigan Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach – The editorial presents three invited reflections by Philip Kotler, Michael Polonsky...
Journal Articles
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (9-10): 1501–1520.
Published: 20 September 2011
... in relation to temporary organizations, particularly front organizations. The paper identifies seven distinctive characteristics of front organizations, which provide the basis for future research. © Emerald Group Publishing Limited 2011 Corporate identity Time Organizations Social change...
Journal Articles
Internal brand building and structuration: the role of leadership
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (7-8): 761–784.
Published: 01 July 2006
... actors seek reflexively to regulate the overall conditions of system reproduction, either to keep things as they are or to change them (Giddens, 1984a). However, as Archer (1995 , p. 75) stresses, social change is “the result of aggregate effects produced by primary agents in conjunction with emergent...
