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Keywords: Social media content
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (5): 1227–1259.
Published: 31 March 2025
... 2022 14 10 2022 01 12 2023 20 03 2024 07 05 2024 04 02 2025 14 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media content Luxury products Instagram Emotions Purchase intention Brand attitude...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2213–2243.
Published: 08 April 2019
...Rebecca Dolan; Jodie Conduit; Catherine Frethey-Bentham; John Fahy; Steve Goodman Purpose Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational...
