Keywords: Social media managers
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data

Concepción Varela-Neira, Filipe Coelho, Zaira Camoiras-Rodríguez
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1130–1160.
https://doi.org/10.1108/EJM-08-2021-0582
Published: 10 March 2023
...Concepción Varela-Neira; Filipe Coelho; Zaira Camoiras-Rodríguez Purpose This paper aims to examine the relationship between the interaction of the social media manager’s customer orientation and the service climate perceived by supervisors, on the customer’s perception of brand authenticity...
View article titled, Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
Open the PDF for Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data in another window
Add to Citation Manager for Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options