... control, self-brand authenticity and impression management. Implications Operationally, this study proposes that Instagram could be configured and synched with other social networking sites to provide a more complete representation of the online self. Using algorithms that simultaneously pull from...

... difficult to standardise (Stein and Ramaseshan, 2016). Understanding socialbots on a customer level, as an ATP, is therefore imperative in understanding the value that they add to the customer experience. Socialbots Customer journey Customer experience Touchpoint Social networking sites Artificial...

... to the antecedent of involvement and outcome of word-of-mouth (WOM). It also explores the moderating influence of service context by examining engagement within a social service versus a social networking site (SNS). Engagement with the dual focal objects of a service brand and a service community are also examined...

... statistical analysis that allows distinguishing relevant from irrelevant motivations. Consumer behaviour Social media Social networking sites Social media are becoming more important for brand communication (Jahn and Kunz, 2012), and due to their immense reach, social networking sites (SNSs...

... advertising. The literature on social networking sites (SNSs) discusses the value and opportunities that SNSs present to brands and consumers alike (Fraser and Dutta, 2010 ; Mangold and Faulds, 2009 ; Shih, 2009 ; Kim and Ko, 2010 ; Sponder, 2012 ; Beukeboom et al., 2015 ; Kumar et al...

... in the context of online social networking sites. This paper aims to seek to explore the nature and extent of advertising literacy among young consumers in the context of their use of social networking sites, namely, Facebook and Bebo. Design/methodology/approach A three-stage study was conducted with 12...