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Keywords: Social resposibility
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 723–746.
Published: 01 June 2000
... be the purchase of an environmentally responsible product. These products not only satisfy a consumer’s immediate needs and wants, but also serve to benefit the environment in the long term. © MCB UP Limited 2000 Consumer behaviour Environment Green issues Consumer marketing Social resposibility...
