Keywords: Socialism
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Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (1985) 19 (1): 20–30.
Published: 01 January 1985
... at managerial freedom and consumer choice would be acceptable in a socialist economy. Proposes that this is a crucial for the future development of European socialist economies. © MCB UP Limited 1985 Consumer behaviour Customer satisfaction Economic conditions Socialism 20 The Consumer...
Journal Articles
European Journal of Marketing (1972) 6 (1): 42–50.
Published: 01 January 1972
... of the enterprise and the national economy. © MCB UP Limited 1972 Marketing strategy Socialism Hungary Industrial marketing Marketing strategy in socialist industrial enterprises* by Dr. Gábor Hoványi Hungarian Management Centre, Budapest The author explores the basic tasks and the process...
Journal Articles
European Journal of Marketing (1971) 5 (3): 73–82.
Published: 01 March 1971
... wishing to establish or extend marketing relations. © MCB UP Limited 1971 Hungary Marketing Socialism Market orientation Marketing strategy The Hungarian marketing scene by Dr. Gábor Hoványi Hungarian Management Centre Budapest The climate for marketing activity within Hungarian society...
Journal Articles
European Journal of Marketing (1971) 5 (1): 13–28.
Published: 01 January 1971
... comparisons with Western economies. © MCB UP Limited 1971 Socialism Marketing USSR Marketing development Export Marketing in socialist societies* by Gordon Wills and Roy Hayhurst University of Bradford Management Centre A review of the conceptual approaches to marketing which have been...

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