.../methodology/approach The authors advocate that a standard should exist based on whether experts in a field think that a particular mechanism is necessary for the model to achieve the goals of validity and sufficiency. Findings The authors find that critiques that do not offer a more valid alternative...

... philosophies, whether sales managers themselves are rewarded according to the outcomes or behaviours of their salespeople, sales team job security, intra‐team cooperation, and sales team tactical performance all influence sales team ethical standards. In turn, ethical standards influence the probability...

... on the benefits of total adaptation or total standardisation, the debate should focus more on the benefits applicable to the exact forms of standardisation practiced. © MCB UP Limited 2003 International business Advertising Standards Europe Middle East Whitelock and Chung (1989) focused...

... channels. One major conclusion is that the legal dimension needs to be kept in mind at the earliest stages of developing an international marketing strategy. Advertising Competition Distribution channels European Union Legislation Marketing strategy Multinationals Sales promotion Standards...

... be made at the level of the sub‐national region — not at national level. The formation of a specifically‐oriented Marketing Indicators Working Party is proposed. © MCB UP Limited 1980 Marketing mix International marketing Economic indicators Social economies Standards International...