...Chrysostomos Apostolidis; Jane Brown; Jillian Farquhar Purpose This study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and relationships beyond the user within a service ecosystem...

... gender and age stigma-related challenges, this study looks to provide insights for understanding this group for marketing. Design/methodology/approach This study adopts an existential phenomenological approach using a hybrid structured/hermeneutic research design. Data is collected using solicited...

... dealing with the stigma and vulnerability of PDS as an eternal child – a person who is eternally dependent. In contrast to prior research which offers a romanticized view of society perceiving PDS as childlike and affectionate (Chisango, 2012), our research shows the consumption challenges they face...

...-volunteers – understand and relate to volunteer stereotypes, and how they manage stigma in negotiating their social identities in relation to volunteering. Design/methodology/approach – Grounded in consumer culture theory, the study uses mixed qualitative methods, incorporating focus groups, paired...