...Ioannis Krasonikolakis; Adam Vrechopoulos; Athanasia Pouloudi; Sergios Dimitriadis Purpose Positioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical...

... Store atmospherics Product success hinges not only on technical and functional product attributes but can also be brought about through experiential attributes that provide hedonic or symbolic product value (Holbrook and Hirschman, 1982 ; Schmitt, 1999). Experiential augmentation...

... and store moderate the relationship between shopping motives and shopping experiences. Thirdly, the study investigates the effects of shopping experiences on impulse buying, with special attention given to the role of store atmospherics. Findings The study found that shopping motives had significant...