...George Baltas This paper presents an empirical study on store brand demand and its determinants. A two‐stage model is considered, in which the consumer decides whether to buy store brands, as well as how to allocate category expenditure between retail and manufacturer brands. The first stage...

... intentions. Specifically, the behavior state is modeled after the willingness‐to‐buy construct developed by Dodds et al. (1991). © MCB UP Limited 2001 Retailing Relationship marketing Stores Consumer behaviour Service quality The marketing literature is increasingly...

...Alain d’Astous; Ezzedine Gargouri Reports a common occurrence in the marketplace: brand imitation. A total of 160 consumers participated in an experiment where goodness of imitation, presence/absence of the imitated brand, reputation of the store and type of product (convenience/luxury) were...

...Josée Bloemer; Ko de Ruyter In this article the relationship between store image, store satisfaction and store loyalty is examined. A distinction is made between true store loyalty and spurious store loyalty and manifest and latent satisfaction with the store. We hypothesise that the positive...

...Isabel P. Albaladejo‐Pina; Joaquin Aranda‐Gallego The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of store competition from a spatial perspective, our aim has been...

... mainly in the USA, has identified a number of issues relating to patronage behaviour and attitudes to store attributes. Seeks to examine some of these issues in a British context. Interviews were conducted with 838 shoppers over the age of 55 in three different shopping locations,investigating store...