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Keywords: Strategic performance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 869–899.
Published: 05 March 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Commitment Trust Dependence Strategic performance Financial performance H1c. Calculative commitment will have a positive impact on relationship value dependence. In addition to commitment...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2794–2822.
Published: 09 July 2021
...Henry F.L. Chung; Mia Hsiao-Wen Ho Purpose This study aims to examine the effects of international competitive strategies, i.e. cost leadership and differentiation, on export (market share and strategic) performance. This study further explores the roles of exploitative and exploratory...
