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Keywords: Strategy implementation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 321–350.
Published: 19 January 2022
... Luxury Strategy implementation Arena-relevant marketing capabilities Competitive arena 12 09 2019 06 07 2020 18 02 2021 29 04 2021 03 09 2021 30 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2620–2648.
Published: 10 June 2021
... only Organizational climate Retail management Strategy implementation Frontline employees Store managers Retailing Employee climate Organizational commitment Multilevel structural Equation modeling Frontline employees (FLEs) are an important source of differentiation...
