... in MoM. PLS Composites Structural equation models Methodology Measurement Partial least squares Before addressing Yuan’s commentary, we start with a few general points. The single most important point in our paper Marketing or Methodology: Exposing the Fallacies of PLS with Simple...

.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Partial least squares Measurement Composites Structural equation models Model testing Theory testing Most people use statistics like a drunk man uses a lamppost; more for support than...

.... Cadogan can be contacted at: j.w.cadogan@lboro.ac.uk 24 06 2021 28 02 2022 28 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Causality Structural equation models Latent variables PLS partial least squares Scientific...

... squares Structural equation models Antirealism instrumentalism and pragmatism Unobservable conceptual variables Latent variables Theory Scientific realism Constructivism Causality Truth and facts This paper examines partial least squares path modeling (PLS) for its alignments with two...