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Keywords: Subconscious processing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 442–466.
Published: 31 December 2021
..., therefore, propose the following hypothesis: © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only H1. The low-attention processing of digital ads increases brand consideration and brand choice. Digital advertising Low attention Subconscious...
