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Keywords: Subconscious processing
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Journal Articles
Mind the attention gap: how does digital advertising impact choice under low attention?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 442–466.
Published: 31 December 2021
... at: I.Santoso@Massey.ac.nz 15 01 2021 12 08 2021 06 11 2021 01 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Digital advertising Low attention Subconscious processing Rational/emotional appeals Utilitarian/hedonic...
