... and pricing decisions. The products of successful firms were also more standardised. © MCB UP Limited 2003 Organizational structure Headquarters Subsidiaries Marketing strategy Over the last two decades, firms from the newly industrialised countries (NICs) in east Asia have been...

...Hiroaki Seto Attempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement. Canada Finance Japan Sales management...