Keywords: Sufficiency
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Journal Articles
European Journal of Marketing (2016) 50 (3-4): 658–660.
Published: 11 April 2016
.../methodology/approach The authors advocate that a standard should exist based on whether experts in a field think that a particular mechanism is necessary for the model to achieve the goals of validity and sufficiency. Findings The authors find that critiques that do not offer a more valid alternative...
Journal Articles
European Journal of Marketing (2016) 50 (3-4): 639–646.
Published: 11 April 2016
...Robert East; Mark D. Uncles; Jenni Romaniuk; Wendy Lomax Purpose This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach One well-cited paper...

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