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Keywords: Susceptibility
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3072–3098.
Published: 24 October 2023
... was further moderated by susceptibility to social influence, whereby the indirect effect of malicious envy on product attitudes was only significant among participants with high susceptibility. The third experiment demonstrated the relationship between benign (vs malicious) envy and authentic (vs hubristic...
