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Keywords: Sustainable consumption attitudes and behavioural intentions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (12): 2705–2731.
Published: 06 November 2024
.... However, it is essential to recognise that the relationship between the ultimate motive (sense of urgency) and SCMP is not direct. As per our conceptual argument, this relationship will be mediated by the proximate motive of sustainable consumption attitudes and behavioural intentions. A heightened sense...
