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Keywords: Symbolic management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 356–365.
Published: 06 June 1997
... marketplace and other relevant environments, and internal meanings formed within the organizational culture. Offers an analytical framework using the concepts of organizational culture, identity and image and suggests implications, including the need for symbolic management in and of the organization...
