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Keywords: Symmetry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1747–1779.
Published: 04 February 2021
...Alena Kostyk; Bruce A. Huhmann Purpose Two studies investigate how different structural properties of images – symmetry (vertical and horizontal) and image contrast – affect social media marketing outcomes of consumer liking and engagement. Design/methodology/approach In Study 1’s experiment...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 348–366.
Published: 24 January 2018
...Jasmina Ilicic; Stacey M. Baxter; Alicia Kulczynski Purpose This research aims to examine the effect of spokesperson facial symmetry on advertisement attitude, brand attitude and purchase intention and the mediating role of source authenticity on attitudinal and behavioral judgments. Design...
