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Keywords: Systems design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (1): 64–80.
Published: 01 February 1993
..., and systems designers should be better aware of ways to integrate the marketing work processes in new,innovative ways. © MCB UP Limited 1993 Effectiveness Information management Marketing information systems Systems design Systems integration ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (2): 3–32.
Published: 01 February 1982
... and to ensure that lower level decisions did not cause problems in other areas or lead to wasteful duplication. The principal features of the marketing planning systems of those companies conforming with the theory of marketing planning are summarised in Table VI. Marketing Planning Systems: Design...
