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Keywords: Systems design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (1): 64–80.
Published: 01 February 1993
..., and systems designers should be better aware of ways to integrate the marketing work processes in new,innovative ways. © MCB UP Limited 1993 Effectiveness Information management Marketing information systems Systems design Systems integration ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (2): 3–32.
Published: 01 February 1982
... of the marketing planning systems of those companies conforming with the theory of marketing planning are summarised in Table VI. Marketing Planning Systems: Design and Implementation Problems Marketing planning is in practice a complex process, proceeding as it does from reviews to objectives, strategies...
