... and diffusion of innovations among organizations owing to the fact that relevant research findings have not been incorporated in the diffusion model. Integrates these findings into the diffusion model. © MCB UP Limited 1993 Diffusion Industrial marketing Models Technological innovation ...

... MCB UP Limited 1977 Technology Marketing activities Service Technological innovation | 369 Editor's note; The authors believe that a company's technology is unlikely to be fully exploited simply by its jncorporation in products and services alone. They present an exploratory study...

... Tachistoscope Advertising effectiveness Packaging Technological innovation A study of the tachistoscope by David Taylor University of Bradford and John Maslin McCorquodale and Co. Ltd. A description of the tachistoscope is followed by a summary of its use in perceptual research. The use of the device...