Keywords: Tendering
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Journal Articles
European Journal of Marketing (2007) 41 (7-8): 971–972.
Published: 31 July 2007
...Gábor Hoványi David   Kean . How Not to Come Second . London : Cyan Books/Marshall Cavendish   2006 . © Emerald Group Publishing Limited 2007 --> Competitive strategy Compulsive competitive tendering Marketing strategy Purchasing techniques Tendering...
Journal Articles
European Journal of Marketing (1978) 12 (8): 517–528.
Published: 01 August 1978
... of data to aid in winning a tender. Uses a real example from the construction industry which, for confidentiality reasons, is called Whernside Ltd. States the company is one operating a world‐wide spread of construction and development activities such as; civil engineering, private housing, property...
Journal Articles
European Journal of Marketing (1976) 10 (1): 5–12.
Published: 01 January 1976
... interplay among several variables determining the outcome of bidding. Stresses the importance of screening procedures and earlier relations with customers. © MCB UP Limited 1976 Tendering Order processing Measurement Printing Sweden |5 Order Rates in Bidding by Lars Engwall For firms...
Journal Articles
European Journal of Marketing (1971) 5 (4): 168–177.
Published: 01 April 1971
... Limited 1971 Models Tendering Strategy Competitive strategy Decision making Marketing information systems A decision system for competitive bidding by Dr. D. Wood Manchester Business School Successful bidding strategies depend on adaptation to the marketing environment. The model...

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