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Keywords: Tenets
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Journal Articles
Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1434–1463.
Published: 21 April 2022
...Timo Dietrich; Erin Hurley; Julia Carins; Jay Kassirer; Sharyn Rundle-Thiele; Robert W. Palmatier; Rowena Merritt; Scott K. Weaven; Nancy Lee Purpose The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social...
