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Keywords: Textile Industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 17–36.
Published: 20 January 2007
... Textile industry Innovation Managers Most internationalisation theories are rooted in industrial organisation and the economy and have developed spectacularly since the 1970s with the growth in North American multinational investment in Europe and exports by small European enterprises...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (9): 32–44.
Published: 01 September 1987
... Textile Industry Note: This paper was subsequently published in European Business Review, Volume 89 Number 3, 1989. 32 Global Marketing and the Case for International Product Standardisation by Jeryl M. Whitelock University of Salford Introduction The specific nature of international...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (6-7): 72–89.
Published: 01 June 1984
... in the form of low‐cost imports, by using the textile industry a case in point. Emphasizes the need to recognize the changing environment within the textile industry suggesting that businessmen should be aware of the constant process of change in order that they might survive. © MCB UP Limited 1984...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1973) 7 (1): 47–54.
Published: 01 January 1973
... that the channel relationships affect the bargaining interval and buying price. © MCB UP Limited 1973 Models Bargaining Marketing Pricing United Kingdom Textile industry A bargain theory of pricing: generalization by Sasson Bar-Yosef University of Aston, Birmingham IN an article published...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (4): 273–286.
Published: 01 April 1968
...S. Saddik Reports part of the results of an investigation of marketing organization structures in the British textile industry. Looks particularly at textile engineering, wool textiles and clothing sectors through results obtained from a survey carried out among 322 companies. Determines the extent...
