... of brand identification and brand loyalty among service employees. Design/methodology/approach The research, based on a multiple case study representing the hotel industry in Thailand, involved the completion of 30 in‐depth qualitative interviews with customer‐interface employees followed...

.../implications The focus of the study is limited to international freight logistics services, while other logistics services, such as inventory management or warehouse management, were not included. The context of the study is related to Thailand and the provision of international freight service in the country...

... share Thailand 54 The Ecology of Consumer Markets in Less and More Developed Countries by Hans B. Thorelli and Gerald D. Sentell* It is indeed remarkable how little research has been done on the experience of consumers in the market place in the less developed countries (LDCs). Having recently...