Keywords: Tipping
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Journal Articles
Journal Articles
European Journal of Marketing (2017) 51 (5-6): 1075–1090.
Published: 08 May 2017
.... Design/methodology/approach An experimental field-study was conducted to investigate the effects of self-persuasion versus direct persuasion attempts versus no persuasion attempts on consumers’ tipping behavior in a lunchroom. Additionally, in a lab experiment, the moderating role of involvement on self...

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