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Keywords: Tipping
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 544–561.
Published: 26 January 2026
...Anıl Savaş Kılıç; Nihat Tavşan; Cem Duran; Emrullah Ecer; Tobias Otterbring Purpose Most tipping studies from actual field settings have been conducted in Western, educated, industrialized, rich, and democratic ( WEIRD ) societies, typically in the United States. Because tipping practices...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 1075–1090.
Published: 08 May 2017
.... Design/methodology/approach An experimental field-study was conducted to investigate the effects of self-persuasion versus direct persuasion attempts versus no persuasion attempts on consumers’ tipping behavior in a lunchroom. Additionally, in a lab experiment, the moderating role of involvement on self...
