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Keywords: Tobacco Industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1995) 29 (11): 6–17.
Published: 01 November 1995
... 1995 Advertising Children Smoking Tobacco industry The possibility of a link between tobacco advertising and children′s smoking has always been a contentious issue, partly because such cause and effect relationships are notoriously difficult to untangle, and partly because...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1989) 23 (6): 25–33.
Published: 01 June 1989
... conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare. Alcoholic drinks industry Ethics Marketing South Africa Tobacco Industry © MCB UP Limited 1989 ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (9): 5–26.
Published: 01 September 1986
... public in 1885, before being swallowed up by Gallagher's in 1952. Looks at branding and standardizing in this era and shows how Cope's were leaders in this field making them a very prosperous concern indeed. © MCB UP Limited 1986 Advertising Brands Employee relations Tobacco industry...
Journal Articles
Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading
Journal:
European Journal of Marketing
European Journal of Marketing (1968) 2 (1): 46–51.
Published: 01 January 1968
... intentions of prohibiting coupon schemes as a means of achieving a reduction in cigarette smoking can be regarded as irrelevant in the light of these findings. © MCB UP Limited 1968 Coupons Tobacco industry Discounts Cigarettes Marketing United Kingdom Coupon Trading and Cigarette Smoking...
