... that children will also be more likely to smoke if they are encouraged to do so by wider social or cultural pressures outwith the immediate circle of family and friends. Advertising is part of this wider social influence. An alternative view, typically expressed by the tobacco industry, is that advertising...

... conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare. © MCB UP Limited 1989 Alcoholic drinks industry Ethics Marketing South Africa Tobacco Industry ...

... public in 1885, before being swallowed up by Gallagher's in 1952. Looks at branding and standardizing in this era and shows how Cope's were leaders in this field making them a very prosperous concern indeed. © MCB UP Limited 1986 Advertising Brands Employee relations Tobacco industry...

... intentions of prohibiting coupon schemes as a means of achieving a reduction in cigarette smoking can be regarded as irrelevant in the light of these findings. © MCB UP Limited 1968 Coupons Tobacco industry Discounts Cigarettes Marketing United Kingdom Coupon Trading and Cigarette Smoking...