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Keywords: Togetherness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 2005–2025.
Published: 14 September 2018
...Cathriona Nash; Lisa O’Malley; Maurice Patterson Purpose This paper aims to understand the relationship between family togetherness and consumption. This is important given the inherent tension permeating discourses of family consumption and a lack of a critical understanding about how...
