Keywords: Transaction cost analysis
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Journal Articles
European Journal of Marketing (2016) 50 (5-6): 916–941.
Published: 09 May 2016
...Xinming He; Zhibin Lin; Yingqi Wei Purpose This paper aims to provide a transaction cost analysis (TCA) perspective to exporting firms' selection of foreign markets and the performance consequences of this international market selection (IMS) decision. This paper proposes a conceptual framework...
Journal Articles
European Journal of Marketing (2014) 48 (3-4): 722–741.
Published: 08 April 2014
... stage of the exchange relationship. The present study combines transaction cost analysis (TCA), the relational contracting perspectives and elements from the internationalization process to explain how certain characteristics of business relationships will affect change of governance mode...
Journal Articles
European Journal of Marketing (2012) 46 (1-2): 5–30.
Published: 10 February 2012
...Jack Cadeaux; Adrian Ng Purpose This paper aims to present a meta‐analysis to test the competing hypotheses that arise from structural contingency theory (SCT) and transaction cost analysis (TCA) about how environmental uncertainty affects the strategic marketing policy of forward vertical...

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