... Emerald Publishing Limited Licensed re-use rights only Informal economy Albania Institutional work Transitional economy Collaborative markets Market systems Many countries go through major political and economic transformations because of war or political system change (e.g. Eastern...

... data from chief executive officers or top managers of 220 firms in Bosnia and Herzegovina, a transitional economy in South Eastern Europe. Findings Drawing on a configuration approach via the latent class analysis, the authors empirically derive four distinct strategic marketing patterns, namely...