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Keywords: Uncertainty attitude
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1238–1255.
Published: 26 July 2013
... underlying this relationship. Loyalty program Reward frame Uncertainty attitude Segregation Aggregation Customer loyalty Uncertainty management Loyalty programs have become tremendously popular over the past decade, but the impact of loyalty programs on consumer behavior has remained...
