... underlying this relationship. Loyalty program Reward frame Uncertainty attitude Segregation Aggregation Customer loyalty Uncertainty management Loyalty programs have become tremendously popular over the past decade, but the impact of loyalty programs on consumer behavior has remained...

... for flexibility using a niche portfolio marketing strategy is under‐researched at present. Flexibility Niche Portfolio Strategic planning Marketing strategy Uncertainty management Strategic flexibility is defined by Sanchez as “the ability to respond to various demands from dynamic competitive...

... Limited 2012 Primary uncertainty Unpredictable supply Adaptation and flexibility Uncertainty management Supply It is almost a truism that adequate and timely supply is a pre‐requisite for customers' and producers' value creation, making it possible for customers to reach...

... of consumer adoption by investigating the extent to which the lack versus the presence of content gives rise to differences regarding the effects of psychological and functional barriers to technology adoption. © Emerald Group Publishing Limited 2010 Innovation Uncertainty management Consumer...

... Khemakhem can be contacted at: romdhanekhemakhem@yahoo.fr or romdhane.khemakhem@fsegs.rnu.tn © Emerald Group Publishing Limited 2010 Market entry Export markets Transaction costs Uncertainty management Direct marketing Regression analysis The entry mode choice is the selection...

... to medium‐sized enterprises Uncertainty management Supply chain management Most firms operate in uncertain and dynamic environments. To remain competitive they need to anticipate changes in their external marketing environment and be prepared to adapt business activities accordingly. Managers need...

... changes “shrink” the product life cycles considerably for specific models. © Emerald Group Publishing Limited 2004 Channel relationships Uncertainty management India Marketing channels essentially consist of interacting groups of interdependent organisational entities enjoying...