...Huda Khan; Muhammad Rashid Saeed; Steven Bellman; Richard Lee Purpose Supermarket promotions typically use a standard label, which displays the regular price, discounted price and discounted unit price. Visits to supermarkets across multiple countries found that none used a price label that also...

... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Hedonic motive Order effect Guilt Motivated information processing Unit price Firms adopt different strategies to promote their products or services, including varying the order...