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Keywords: Unobservable conceptual variables
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1758–1779.
Published: 16 August 2022
... realism Unobservable conceptual variables Antirealism Instrumentalism Pragmatism and constructivism Composites Emergent variables Generative atomism The original paper, Cadogan and Lee’s (2022) “A Miracle of Measurement or Accidental Constructivism: How PLS Subverts the Realist Search...
Journal Articles
A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1703–1724.
Published: 28 March 2022
... squares Structural equation models Antirealism instrumentalism and pragmatism Unobservable conceptual variables Latent variables Theory Scientific realism Constructivism Causality Truth and facts This paper examines partial least squares path modeling (PLS) for its alignments with two...
