.... Michal J. Carrington is the corresponding author and can be contacted at: Michal.Carrington@unimelb.edu.au 31 03 2015 09 08 2015 05 11 2015 26 11 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Value Value...

... Limited 2014 Marketing Value analysis The customer value proposition has become one of the most widely used terms in business (Anderson et al., 2006). Webster (2002 , p. 61) argues the value proposition “should be the firm's single most important organising principle”, while...

... delivery. Gillian Sullivan Mort can be contacted at: gillian.mort@griffith.edu.au © Emerald Group Publishing Limited 2008 Customer services quality Value analysis Customer satisfaction Performing arts Recent research has focused on the relationship of service quality and value...

... the management of value are derived which enable further empirical research and a more nuanced managerial approach towards KAM. © Emerald Group Publishing Limited 2006 Key accounts Sales management Value analysis Marketing deals with exchanges and the management of relationships (Achrol...

... for the firm. Practical implications Selective customer retention through lifetime value analysis and a risk‐adjustment process may be the means for developing relationship marketing strategies. Originality/value This paper contributes to the field by extending the discussion on customer risk...

.... This may be recognised in higher valuations, which ultimately translate into higher share prices and wealth creation for the owners of the firm. © MCB UP Limited 2002 Competitive advantage Market orientation Organizational performance Value analysis Our conclusion from the extant...

... and Kohli, 1993). Indeed it has been claimed that customer value is inherently ambiguous (Naumann, 1995) and that value could be considered “one of the most overused and misused terms in marketing and pricing today” (Leszinski and Marn, 1997, p. 99). Brands Value analysis Consumer attitudes Pricing...

...). This holistic and interactive perspective views economic performance as a dynamic interaction between institutions. According to North (1993): Co‐operative organization Ecology Organizational theory Relationship marketing Systems theory Value analysis The institutional approach views...

...; and the Individual Value Exchange Model is suggested for use in analysing interpersonal and other one‐on‐one value exchange relationships. © MCB UP Limited 1991 Marketing management Models Value analysis ...

... discriminatory results were generated between product classes and brands but slight differences only were found between models of the same brand. © MCB UP Limited 1990 Marketing Marketing research Value analysis Products ...