... complex view of the co-creation of value, with the outcome of this process being a spectrum of possibilities between value creation and value destruction. Value Value analysis Organizations Marketing management Marketing theory Marketing decision making It’s not about pop culture...

... Limited 2014 Marketing Value analysis The customer value proposition has become one of the most widely used terms in business (Anderson et al., 2006). Webster (2002 , p. 61) argues the value proposition “should be the firm's single most important organising principle”, while...

... Customer services quality Value analysis Customer satisfaction Performing arts Recent research has focused on the relationship of service quality and value as predictors of customer satisfaction (Bahia et al., 2000 ; Brady and Robertson, 2001). The aim of this paper is to advance...

... in collaborative and co‐operative activities. Relational value is defined as being appropriated by both supplier and customer. © Emerald Group Publishing Limited 2006 Key accounts Sales management Value analysis Marketing deals with exchanges and the management of relationships (Achrol...

... for the firm. Practical implications Selective customer retention through lifetime value analysis and a risk‐adjustment process may be the means for developing relationship marketing strategies. Originality/value This paper contributes to the field by extending the discussion on customer risk...

.... This may be recognised in higher valuations, which ultimately translate into higher share prices and wealth creation for the owners of the firm. © MCB UP Limited 2002 Competitive advantage Market orientation Organizational performance Value analysis A key objective of research...

... Brands Value analysis Consumer attitudes Pricing Perceptions The use of “added value” has been widely advocated as a strategy for achieving competitive advantage in an increasingly hostile commercial environment and advice has been provided on the organisational processes involved in creating...

..., it may allow the system to learn, adapt and evolve. © MCB UP Limited 1998 Co‐operative organization Ecology Organizational theory Relationship marketing Systems theory Value analysis It seems likely that the 1990s are experiencing greater movements and actions of many...

...; and the Individual Value Exchange Model is suggested for use in analysing interpersonal and other one‐on‐one value exchange relationships. © MCB UP Limited 1991 Marketing management Models Value analysis ...

... discriminatory results were generated between product classes and brands but slight differences only were found between models of the same brand. © MCB UP Limited 1990 Marketing Marketing research Value analysis Products ...