... of blame in performance- versus values-related brand crisis. Do consumers assign different levels of blame to values- versus performance-related brand crises? Design/methodology/approach The authors conducted three experimental studies, plus one pilot study, with American, British and Australian...

...Gautam Mahajan; V. Kumar; Marco Tregua; Roberto Bruni Purpose This paper aims to present the seven organizational principles for developing value-dominant logic (VDL) thinking and advancing it toward making a business purposeful and open to a lifestyle of value for humanity at large. Design...

...Torben Hansen; Thyra Uth Thomsen Purpose This study aims to investigate relationships among body mass index (BMI), socioeconomic variables, dietary self-efficacy and consumer dietary stress in healthy food buying and explore whether different levels of personal values influence these relationships...

... been formally assessed. As such, the influence of local food attributes in motivating product use is integrated into a model in which consumer values and personal characteristics/situational variables are specified as moderators. Design/methodology/approach – Eight hypotheses are tested using...

... in creating more effective marketing–communication strategies. Originality/value – The paper offers a broader, more nuanced conceptualization of agency beyond control. It identifies five types of product-agency benefits that reflect a wide spectrum of consumers’ lived experiences. We explore two...

...Mats Urde The aim of this article is to introduce a conceptual framework for a corporate brand building process based on core values. The nature, role, and function of core values are considered a central part of the value foundation of a corporate brand. In line with this reasoning, a distinction...