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Keywords: Visual salience
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 562–583.
Published: 20 January 2026
...Stephen X. He; Na Wen Purpose This study aims to investigate the role of visual salience in word-of-mouth ( WOM ) distributions and its impact on consumer choices. The authors propose that the visual salience of a product’s WOM distribution can significantly draw attention, which in turn...
