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Keywords: Volunteer
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Journal Articles
Reframing the practice of volunteering as a collective endeavour through a focal brand community
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (10): 2683–2712.
Published: 11 May 2023
... for Applied Psychology , Routledge , Abingdon , pp. 211 - 223 . Nicolini , D. (2012), Practice Theory, Work, and Organization: An Introduction , OUP , Oxford . Omoto , A.M. and Snyder , M. (2002), “ Considerations of community: the context and process of volunteerism...
Journal Articles
Volunteer choice of nonprofit organisation: an integrated framework
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 63–94.
Published: 11 September 2020
...Sarah-Louise Mitchell; Moira Clark Purpose This paper aims to explore how volunteers choose one nonprofit organisation (NPO) rather than another. It identifies the drivers of choice, and the relationship between them, to enable NPOs to strengthen their volunteer recruitment. Design/methodology...
