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Keywords: Vouchers
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (11-12): 1931–1953.
Published: 11 November 2013
...Matthew Gorton; Robert Angell; John White; Yu-Shan Tseng Purpose – The purpose of this paper is to present and test a conceptual model for understanding consumer responses to cause related voucher schemes (CRVS), considering the initiatives of two UK-based grocery retailers (Tesco and Morrisons...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1973) 7 (3): 176–188.
Published: 01 March 1973
... 1973 Retailing Sales promotions Vouchers Marketing Pricing 176 | Trading Stamps and Retail Prices by J. F. Pickering From time to time controversy arises regarding the effect that the adoption of trading stamps has on retail prices. In this paper we shall endeavour to consider the main...
