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Keywords: Woke-washing
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Journal Articles
Woke-washing: “intersectional” femvertising and branding “woke” bravery
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (11): 2723–2745.
Published: 12 December 2019
... Branding Representation Advertising Intersectionality Activism Race Feminism Black Women Blackness Woke-washing Francesca Sobande can be contacted at: sobandef@cardiff.ac.uk 07 02 2019 08 06 2019 13 09 2019 19 10 2019 Reflecting on the idea of “marketing...
