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Keywords: Working practices
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (1-2): 5–20.
Published: 16 February 2010
... be remedied by co‐authoring with a “bilingual” colleague who can translate the research using terms and examples that can be clearly understood by managers and executives. Nick Lee can be contacted at: n.j.lee@aston.ac.uk © Emerald Group Publishing Limited 2010 Marketing theory Working...
