... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/ service-dominant logic value co-creation analytical comprehensiveness conceptual fragmentation conceptual clarity value-in-use value proposition service customer value...

... Publishing Limited Licensed re-use rights only Customer value Relationship marketing Brand identification Competition Value co-creation Repurchase intentions Brand hate Customer identification Individualism self-construal Peer identification Customers are becoming more influential...

... (Barrales-Molina et al., 2014), as well as their contribution to organizational performance (Cacciolatti and Lee, 2016). The term “dynamic marketing capabilities” (DMCs) has subsequently evolved and points to a subset of DCs (Bruni and Verona, 2009) with an emphasis on customer value (Fang and Zou...

... of the contribution of direct mail value to brand commitment, drawing on a value framework that integrates social theory of engagement regimes and literature on experiential customer value. Design/methodology/approach – The empirical work of this paper is based on a rigorous four-study mixed methods design...