... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/ service-dominant logic value co-creation analytical comprehensiveness conceptual fragmentation conceptual clarity value-in-use value proposition service customer value...

... 25 07 2020 05 09 2020 10 10 2020 Customer value Relationship marketing Brand identification Competition Value co-creation Repurchase intentions Brand hate Customer identification Individualism self-construal Peer identification Customers are becoming more...

... superior customer value by the redevelopment of their business model and shifting roles and relations among various industry players (Berghman et al., 2012). Organizations develop value innovation capability to rejuvenate (Baden-Fuller and Stopford, 1994), to attain competitive advantage (Baden...

... of the contribution of direct mail value to brand commitment, drawing on a value framework that integrates social theory of engagement regimes and literature on experiential customer value. Design/methodology/approach – The empirical work of this paper is based on a rigorous four-study mixed methods design...