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Keywords: differentiation) strategies
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2794–2822.
Published: 09 July 2021
... organizational learning in the relationships between international competitive strategies and export performances. To fill research gaps, this study intends to provide guidance on how varied exploitative/exploratory organizational learning and cost leadership/differentiation strategy combinations would affect...
